SCRt CIWG - Customer Experience Masterclass

SCRt CIWG - Customer Experience Masterclass

SIRF Roundtables presents
Supply Chain Roundtable
Customer Experience
Proudly hosted by Baxter

SIRF Roundtables in New South Wales currently comprises in excess of 50 progressive organisations that are willing to network and share their best practices in a peer to peer learning environment, specialising in Operational Excellence, Supply Chain and Industrial Maintenance.

The ‘Common Interest Work Group’ (CIWG) events are for operators/technical specialists looking to discuss with peers, specific topics they are working on, in and around their field of excellence.

Tony Salvage, MD Insync,  will lead us in a Masterclass workgroup into the subject of Customer Experience. So come along and join in the conversation on this critical aspect of any and all businesses.

Companies have long emphasized customer touch points—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. Understanding the context of a customer interaction is the key, and then to address the root cause is critical. This is real time information into the efficiency/effectiveness and health of the supply chain from the customer’s point of view…the customer’s end to end journey; the customer experience.

While customer experience can be defined as the sum of all interactions a customer has with a company, most people operate with a narrower view. Some understand it as customer service or service excellence. Others, consider it to be customer marketing, but these activities represent only a fraction of the interactions between company and customer.


This event is ideal for:

Supply chain professionals, Customer Service professionals, Marketing, Operations etc
When: 8 March 2018
Host: Baxter
Location: 1 Baxter Drive, Old Toongabbie
Time: 8:00am for an 8:30am start, concluding at 1:30pm
RSVP: 26 February 2018
Investment: This event is included in SIRF Roundtable membership
PPE: Enclosed shoes, hi vis vest
Parking: Available onsite - main carpark
For further assistance please don't hesitate to contact:
Samantha Jeffrey 0438 058 823
John Smith  0407 380 232


Booking and more info

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