With a well-considered new product development (NPD) strategy, you can avoid wasting time, money and business resources.
An NPD strategy will help you organise your product planning and research, capture your customers' views and expectations, and accurately plan and resource your NPD project.
You need to allow adequate time to develop and implement your new products.
Your objectives for developing new products will inform your time frames and your deadlines for implementation.
There are many tasks involved in developing a product that is appropriate for your customers. The nature of your business and your idea will determine how many of these steps you need to take.
What NPD process does your organisation utilize. What are the challenges involved, where are the gaps and what can you do to improve?
ActronAir is a proudly Australian company recognised for making world-class air conditioners.
New Product Development is at the heart of their success. A success that has been consistently recognized by many innovation, sustainability and research awards over many years.
“When we design our products, we don’t do it with the goal of receiving awards in mind. Instead we choose to focus on producing the best product possible, designed to suit our unique conditions while delivering reliable, energy efficient performance.”
Actron Air will take us through their process and lead us in a discussion on developing the best practice NPD process.
Come along and share your expertise and learn from others.